Privacy Policy

This Privacy Policy explains how Visibility Engine collects, uses, stores, shares, and protects personal information when you visit our website, contact us, request a free visibility check, enquire about our services, or become a client.

Visibility Engine provides website, Google Business Profile, online visibility, lead tracking, listing, content, review-link, reporting, and business/tender-readiness support services for South African service businesses and tradespeople.

We process personal information in line with the Protection of Personal Information Act, 2013 (“POPIA”) and other applicable South African laws.

By using our website, contacting us, submitting your details, or using our services, you agree that we may process your personal information as described in this Privacy Policy.

The responsible party is:

Visibility Engine

Currently operated as a trading name by its owner/founder
Information Officer: The Owner of Visibility Engine
Information Officer name: Nellie Katinhimure
Email: visibilityengine.ops@gmail.com
Phone / WhatsApp: 068 256 1425
Areas served: Sandton, Bryanston, Rivonia, Morningside, Sandhurst, Hyde Park, Atholl, Sunninghill, Woodmead, and the greater Sandton area
Physical address: Not publicly listed at this stage

Once Visibility Engine is registered as a company, this section will be updated with the registered company name, registration number, and any required registered address details.

We may collect the following information from you:

We may collect personal information when you:

• Visit our website
• Submit a contact form
• Request a free visibility check
• Click a WhatsApp link
• Call us
• Email us
• Book or request a review
• Ask for a quote
• Become a client
• Send business documents or project information
• Give us access to a Google Business Profile, website, directory, or other platform
• Use a QR review-link system, reporting system, or lead tracking system
• Interact with our ads, posts, website pages, or campaigns

Where possible, we collect personal information directly from you. In some cases, we may collect business information from public sources such as Google, public websites, business directories, social media pages, CIPC records, or other public business listings.

We use personal information for the following purposes:

• To respond to your enquiry
• To contact you on WhatsApp, phone, or email
• To provide a free visibility check
• To understand your business and recommend the right service
• To prepare quotes, proposals, or service recommendations
• To build or improve your website
• To set up or optimise your Google Business Profile
• To create or update business listings
• To create content, blog posts, Google posts, or service pages
• To set up lead tracking and reporting
• To create QR review-link systems
• To send monthly reports
• To manage client communication and support
• To process invoices and payment records
• To assist with registration, compliance, or tender-readiness admin services
• To improve our website, marketing, and service delivery
• To protect our business, clients, systems, and legal rights
• To comply with legal, tax, regulatory, or record-keeping obligations

We process personal information where:

• You have given consent
• Processing is necessary to respond to your enquiry
• Processing is necessary to provide services to you
• Processing is necessary for a contract or quote
• Processing is necessary for our legitimate business interests
• Processing is required by law
• Processing is necessary to protect our rights or the rights of another person

You may withdraw consent where processing is based on consent, but this may affect our ability to respond to your enquiry or deliver services.

Visibility Engine uses WhatsApp, phone calls, and email as primary communication channels.

By contacting us or submitting your details, you agree that we may reply using WhatsApp, phone, or email. We may use these channels to:

• Respond to enquiries
• Send quotes or service information
• Request documents or approvals
• Provide updates
• Send reports
• Handle support
• Follow up on services

You may ask us to stop contacting you for marketing purposes at any time.

Our website may use cookies, analytics tools, tracking pixels, conversion tracking, and similar technologies.

These tools help us understand:

• How visitors find the website
• Which pages are visited
• Which buttons are clicked
• Whether enquiries come from Google, social media, ads, or other sources
• How our marketing is performing
• How we can improve the website and services

We may use tools such as Google Analytics 4 and other tracking or advertising tools. These tools may collect technical information about your device, browser, location, and website activity.

You can manage or block cookies through your browser settings. Blocking cookies may affect how some website features work.

We do not sell your personal information.

We may share personal information with trusted third parties where necessary to run the website, provide services, process admin work, or comply with the law.

This may include:

• Website hosting providers
• Email and communication providers
• Google services, including Google Analytics and Google Business Profile
• WhatsApp/Meta services
• Directory listing platforms
• Domain registrars and website tools
• Analytics and lead tracking tools
• Payment, invoice, or accounting service providers
• Contractors or service providers assisting us
• Government bodies or registration platforms, where you request admin or tender-readiness support
• Banks, CIPC, SARS, DoEL, CSD, CIDB, COIDA, UIF, NBCEI, or related bodies, where relevant to the service
• Legal, accounting, tax, or compliance advisors
• Regulators, courts, or authorities where required by law

We only share information where there is a valid reason to do so.

Some of the tools we use, such as Google, Meta/WhatsApp, hosting providers, analytics tools, and cloud-based systems, may store or process information outside South Africa.

Where this happens, we take reasonable steps to ensure that personal information is protected through appropriate security, contractual, technical, or legal safeguards.

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, unless a longer period is required or allowed by law.

Retention periods may depend on:

• Whether you are an enquiry or active client
• Whether we need the information for service delivery
• Whether records are needed for tax, accounting, legal, or regulatory purposes
• Whether there is an unresolved dispute, support issue, or legal obligation

Where information is no longer needed, we will delete, destroy, anonymise, or securely archive it where reasonably practical.

We take reasonable technical and organisational steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction.

These steps may include:

• Password protection
• Access control
• Secure cloud storage
• Limited access to client information
• Using reputable service providers
• Keeping only information needed for the service
• Reviewing access where necessary

No online system is completely secure. You are responsible for sending information through safe channels and for protecting any passwords or access details you share with us.

Under POPIA, you may have the right to:

• Ask what personal information we hold about you
• Ask us to correct or update your personal information
• Ask us to delete personal information where appropriate
• Object to certain processing
• Withdraw consent where processing is based on consent
• Ask us to stop direct marketing
• Lodge a complaint with the Information Regulator

To exercise these rights, contact us at visibilityengine.ops@gmail.com.

We may need to verify your identity before actioning certain requests.

We may send you service information, follow-ups, offers, or updates where you have contacted us, enquired about our services, become a client, or consented to communication.

You can opt out of marketing messages at any time by replying “stop” or contacting us at visibilityengine.ops@gmail.com.

We will still be allowed to contact active clients about service delivery, billing, support, reports, approvals, or legal matters.

Our services are intended for business owners, tradespeople, and adult clients. We do not knowingly collect personal information from children.

If we discover that we have collected information from a child without proper authority, we will take reasonable steps to delete it.

Our website may link to third-party websites or platforms such as WhatsApp, Google, booking tools, directory platforms, or external business systems.

We are not responsible for the privacy practices, security, or content of third-party websites or platforms. You should read their privacy policies before using them.

If you have a privacy concern, please contact us first:

Email

visibilityengine.ops@gmail.com

Phone / WhatsApp

068 256 1425

You may also contact the Information Regulator South Africa:

Information Regulator South Africa

Website: https://inforegulator.org.za/
Email: enquiries@inforegulator.org.za
Phone: 010 023 5200
Toll-free: 0800 017 160

We may update this Privacy Policy from time to time, especially when:

• Visibility Engine is formally registered
• Our services change
• We add new tools or tracking technologies
• Legal requirements change
• Our contact details change

The latest version will be published on this website.

Visibility Engine

Email: visibilityengine.ops@gmail.com
Phone / WhatsApp: 068 256 1425
Information Officer: Nellie Katinhimure