Terms of Service

These Terms of Service govern your use of the Visibility Engine website and services.

By using our website, contacting us, requesting a quote, accepting a proposal, making payment, approving work, or using any of our services, you agree to these Terms.

If you do not agree with these Terms, you should not use our website or services.

Visibility Engine helps South African service businesses and tradespeople get found online and prove what is working through website, Google Business Profile, listing, lead tracking, reporting, content, review-link, and admin/tender-readiness support services.

Visibility Engine may provide services including:

• Website builds
• Website updates and maintenance
• Google Business Profile setup and optimisation
• Local SEO and online visibility support
• South African directory listings
• Blog posts and website content
• Google posts
• QR review-link systems
• Lead tracking and reporting
• Monthly performance reports
• Brand kit support
• Quote and invoice template branding
• Website security and maintenance
• Visibility checks and consultations
• CIPC, SARS, DoEL, CSD, CIDB, COIDA, UIF, NBCEI, B-BBEE, bank account, and tender-readiness admin support, where included in the agreed package
• Other related services agreed in writing

The exact scope of work will depend on the package, quote, WhatsApp agreement, invoice, proposal, or written confirmation agreed with you.

You agree not to misuse the website. You may not:

• Use the website for unlawful purposes
• Attempt to hack, damage, overload, or interfere with the website
• Copy website content for commercial use without permission
• Submit false, misleading, harmful, or unlawful information
• Use the website to send spam or malicious content
• Interfere with any tracking, forms, links, or security features

We may restrict access to the website if we believe there has been misuse.

Prices shown on the website are general service prices and may change from time to time.

Your final price may depend on:

• The service package selected
• The size and complexity of the work
• The number of pages, listings, posts, or reports required
• Third-party costs
• Client delays or additional requests
• Extra admin, registration, or compliance requirements
• Add-ons agreed with you

A quote, invoice, WhatsApp confirmation, or proposal may set out specific pricing for your project.

Unless stated otherwise, prices are in South African Rand and exclude third-party costs that are not expressly included.

Payment terms will be confirmed in the quote, invoice, WhatsApp agreement, or proposal.

Unless agreed otherwise:

• Setup fees are payable before work begins.
• Monthly fees are payable in advance.
• Once-off admin packages are payable before submission or service delivery begins.
• Work may be paused if payment is late.
• Access, handover, reports, publishing, or final delivery may be delayed until payment is received.
• Recurring services may be suspended or cancelled for non-payment.

You remain responsible for amounts due for work already performed, time already allocated, third-party costs already incurred, or services already delivered.

Where a service is described as a six-month system, partnership, or package, it is designed to be delivered over six months.

The six-month structure may include setup work, ongoing content, optimisation, tracking, maintenance, and reporting.

If you cancel early, you may still be responsible for:

• Setup work already completed
• Monthly services already delivered
• Work already scheduled or started
• Third-party costs already incurred
• Any minimum commitment agreed in writing

The exact cancellation position should be confirmed in the quote, invoice, or written agreement for your package.

Visibility Engine’s services involve custom work, time allocation, strategy, admin, platform setup, digital delivery, content creation, registrations, and/or third-party costs.

For this reason, unless required by South African law or expressly agreed in writing:

• Payments are non-refundable once work has started.
• Setup fees are non-refundable once planning, admin, access setup, design, content, registration, or platform work has started.
• Monthly fees are non-refundable for any month where work has started, support has been provided, content has been scheduled, reporting has been prepared, or the service period has begun.
• Third-party costs, platform costs, filing costs, registration costs, domain costs, and paid tools are non-refundable once incurred.
• Deposits are non-refundable once work has started or time has been reserved for your project.
• No refund is given because Google rankings, calls, leads, tender outcomes, approvals, registrations, customer responses, or platform decisions did not meet your expectations.

This does not remove any rights you may have under South African law. If the law requires a refund, repair, correction, or remedy, we will handle the matter in line with the applicable law.

You agree to provide accurate, complete, and timely information needed for the service.

Depending on the service, you may need to provide:

• Business name and trading details
• Contact details
• Service areas
• Service descriptions
• Photos, logo, or brand assets
• Existing website or Google profile details
• Access to platforms
• Approval of content, designs, listings, or reports
• Registration documents
• Identity, tax, contractor, or compliance information
• Business banking or admin information
• Legal, qualification, or trade-related information where relevant
• Prompt feedback and approvals

You are responsible for making sure the information you provide is accurate, lawful, and not misleading.

Visibility Engine is not responsible for delays, errors, rejected applications, incorrect listings, compliance issues, or poor results caused by inaccurate, late, incomplete, or misleading information supplied by you.

Some services may require access to your Google Business Profile, website, domain, hosting, email, directory listings, analytics, social media, or other platforms.

You agree to provide access where required.

You are responsible for:

• Ensuring you have permission to grant access
• Keeping your own passwords safe
• Removing access when the service ends if you wish to do so
• Maintaining ownership of your business platforms, unless otherwise agreed

We will take reasonable care when accessing client platforms, but we are not responsible for issues caused by third-party platforms, password sharing, account restrictions, policy violations, or client-side account problems.

Visibility Engine works to improve online visibility and tracking, but we do not control Google, search engines, AI tools, directories, customers, competitors, or advertising platforms.

You understand and agree that:

• We do not guarantee Google rankings.
• We do not guarantee Google Maps placement.
• We do not guarantee a specific number of calls, leads, enquiries, sales, or jobs.
• We do not guarantee that any lead will become a paying client.
• We do not guarantee that Google will approve, verify, restore, suspend, or rank any profile.
• We do not guarantee that AI tools will cite or recommend your business.
• Results may vary depending on your industry, location, competition, reputation, reviews, budget, website quality, speed of approvals, and market conditions.

Any examples, case studies, numbers, or results shown on the website are illustrative or based on specific client situations. They are not a promise that you will get the same result.

Google Business Profile and directory platforms are third-party services.

We may assist with setup, optimisation, updates, listings, and consistency, but final control may remain with the platform.

We are not responsible for:

• Google verification delays
• Google suspensions
• Profile rejections
• Changes to Google policies
• Directory approval delays
• Incorrect public data from third-party sources
• Duplicate listings created by third parties
• Reviews posted by customers
• Platform outages or restrictions
• Lost access caused by client account issues

We will take reasonable steps to assist where possible within the agreed scope of work.

Where we provide a QR review-link system or review support, this is intended to make it easier for customers to leave reviews.

You agree not to use our systems to post fake reviews, pressure customers, mislead the public, or violate Google or platform policies.

We do not guarantee:

• That customers will leave reviews
• That all reviews will be positive
• That Google will publish every review
• That reviews will improve rankings or sales
• That negative reviews can be removed

You are responsible for the quality of your service and how your customers experience your business.

Visibility Engine may assist electricians, contractors, tradespeople, and businesses with admin and tender-readiness processes.

This may include assistance with CIPC, SARS, DoEL, CSD, CIDB, COIDA, UIF, NBCEI, B-BBEE, bid documents, and related systems.

Unless expressly stated otherwise, Visibility Engine is not a law firm, accounting firm, tax practitioner, electrician, engineer, CIDB official, SARS official, DoEL official, or government body.

We assist with admin, preparation, submissions, document organisation, and support based on the service agreed with you.

We do not guarantee:

• Company registration approval timelines
• Tax compliance status approval
• Contractor registration approval
• CSD approval
• CIDB grading approval
• DoEL registration approval
• Tender award
• Bid success
• Government payment
• Compliance certification
• Legal permission to perform regulated work
• Ability to issue Certificates of Compliance unless all legal requirements are properly met by you

You remain responsible for your qualifications, legal compliance, trade permissions, business conduct, tax obligations, contractor obligations, and the truth of all information submitted.

Information on our website and in our services is for general business, marketing, admin, and operational support purposes.

It is not legal, tax, accounting, financial, engineering, electrical, or professional compliance advice.

You should consult the appropriate qualified professional where needed.

We aim to work efficiently, but timelines may depend on:

• Client responses
• Access to accounts
• Approval of content
• Availability of documents
• Third-party platform delays
• Google verification
• Government system delays
• Payment timing
• Scope changes
• Public holidays, load-shedding, technical issues, or events outside our control

We are not responsible for delays caused by the client, third-party platforms, government systems, or circumstances beyond our reasonable control.

The agreed scope of work will be based on the selected package, quote, invoice, WhatsApp agreement, or proposal.

Additional work may cost extra.

Additional work may include:

• Extra website pages
• Extra design changes
• Extra content
• Extra Google posts
• Extra listings
• Extra admin submissions
• Extra platform fixes
• Rework caused by incorrect client information
• Work outside the original package
• Urgent turnaround requests

We may quote separately for additional work before proceeding.

Where you approve content, designs, pages, listings, forms, reports, documents, or submissions, you confirm that you have reviewed them and are happy for us to proceed.

Visibility Engine is not responsible for errors that were visible at approval stage but not raised by you.

After approval, further changes may be charged separately.

Unless agreed otherwise:

• You own final website content, business information, and assets created specifically for your business once fully paid for.
• Visibility Engine owns its internal systems, methods, templates, processes, frameworks, prompts, strategy documents, checklists, and know-how.
• Third-party platforms, themes, tools, fonts, plugins, images, and software remain subject to their own licences.
• You must not copy or resell our templates, systems, reports, processes, or internal materials without permission.

We may display your project, website, listing, results, or case study in our portfolio or marketing unless you ask us not to in writing.

You confirm that any content, images, logos, documents, or information you provide to us:

• Is accurate
• Is lawful
• Does not infringe anyone’s rights
• Does not contain false or misleading claims
• May be used by us for the agreed service

You are responsible for obtaining permission for any third-party content you provide.

We will treat non-public client information as confidential and use it only for service delivery, support, legal compliance, or legitimate business purposes.

Confidential information does not include information that is public, already known, independently developed, or required to be disclosed by law.

We process personal information in line with our Privacy Policy.

By using our website or services, you agree to our Privacy Policy.

You must also ensure that any personal information you provide to us has been collected lawfully and that you have permission to share it with us.

Our services may rely on third-party tools and platforms, including Google, WhatsApp, Meta, hosting providers, analytics tools, directory platforms, domain providers, email providers, government portals, and other systems.

We are not responsible for:

• Third-party downtime
• Third-party price changes
• Third-party policy changes
• Account suspensions
• Lost access
• Data loss caused by third-party systems
• Platform bugs or outages
• Delays by third-party providers
• Rejected submissions by third-party or government platforms

To the maximum extent allowed by law, Visibility Engine will not be liable for:

• Loss of profit
• Loss of revenue
• Loss of business
• Loss of opportunity
• Loss of data
• Loss of rankings
• Loss of leads
• Loss caused by Google, Meta, directories, hosting providers, government portals, or other third-party platforms
• Tender losses or unsuccessful bids
• Rejected registrations
• Customer complaints or negative reviews
• Indirect, special, or consequential damages

Where liability cannot be excluded, our liability is limited to the amount paid by you for the specific service giving rise to the claim, unless the law requires otherwise.

We provide services with reasonable care and skill.

However, we do not promise that:

• The website will be error-free at all times
• The website will always be available
• Google or AI tools will rank or recommend you
• Leads or sales will be generated
• Government or third-party approvals will be granted
• All platforms will work without interruption
• Your business will achieve a specific financial result

We may pause, suspend, or terminate services if:

• Payment is late
• You do not provide required information
• You do not provide access
• You misuse our services
• You ask us to do unlawful or misleading work
• You breach these Terms
• Continuing the work creates legal, reputational, technical, or business risk

You may also cancel services by notifying us in writing, subject to the payment, no-refund, and minimum commitment terms applicable to your service.

If you have a complaint, please contact us first:

We will try to resolve complaints fairly and practically.

If a dispute cannot be resolved, South African law will apply.

These Terms are governed by the laws of the Republic of South Africa.

Any disputes will be dealt with in South Africa, unless the parties agree otherwise in writing.

We may update these Terms from time to time, especially when:

• Visibility Engine is formally registered
• Our services change
• Our pricing changes
• We add new tools or packages
• Legal requirements change

The latest version will be published on this website.

For questions about these Terms, contact:

Visibility Engine